About The Cellar

More Than a Wine Shop

The Cellar was founded by Pawleys Island locals Benjamin and Kathleen Jordan with a simple vision: to create a place where great wine brings people together. Inspired by a love for exceptional wines and meaningful conversation, they set out to build more than a retail shop—they created a welcoming destination where friends gather, neighbors connect, and every bottle has a story to tell.

Whether you're searching for the perfect bottle to celebrate a special occasion, discovering a new favorite varietal, or simply stopping in to explore, you'll find a thoughtfully curated collection selected with quality, value, and enjoyment in mind.

At The Cellar, wine is about more than what's in the glass. It's about slowing down, sharing experiences, and creating lasting memories with the people around you.

Our Philosophy

We believe exceptional wine should be approachable, not intimidating. Our goal is to help every guest feel comfortable exploring new regions, discovering new favorites, and enjoying the experience along the way. Whether you're a seasoned collector or choosing your very first bottle, we're here to guide you with genuine hospitality and expert recommendations.

Rooted in Pawleys Island

Located in the heart of the iconic Hammock Shops Village, The Cellar is proud to be part of the Pawleys Island community. We look forward to welcoming locals and visitors alike to a space where conversations linger, glasses are raised, and everyone feels at home.